A carefully planned and executed business strategy helps you achieve your business objectives, such as selling products or building internal communication and engagement. When it comes to digital signage, having a clear strategy ensures that you have:
Without a strategy, your story becomes a mess. You have a good chance to omit an important part of your message and lose the right people... A goal is the foundation of any strategy. That is why you should start by setting a goal for yourself. What do you want to achieve with your digital signage? Here are some of your possible objectives:
Nowadays, simply having a display that shows basic information about your company is no longer enough. Digital signage can be used to provide a much stronger effect. That’s why it is crucial to be very familiar with your target group. Who is your target audience and what information do they want to have? You should start by creating a persona based on:
In short, digital signage is all about appealing to your target group. Therefore, it is very important to know exactly who your audience is and where they interests lie. It is often said that 'Targeted content is the holy grail of content marketing'. In other words, personalized content aimed at a specific person is the key to content marketing.
Digital signage is storytelling! In other words, your content and your broadcast times need to be relevant to your target group. Perhaps your audience varies and it is important to always keep in mind that each type of audience requires a separate story. Which type of audience comes along and when? When writing and planning your content, you need to ask yourself the following questions:
For example, imagine running an ice cream store. During the weekend, mostly children will come to get an ice cream. On the other hand, on weekdays, mostly elderly people come by your store. Or think about different hours during the day. For example, most people prefer to see the picture of a breakfast and a cup of coffee rather than a picture of a dinner early in the morning.
Why only promote videos and offers when digital signage can do much more? You can make your content much more valuable by adding CMS, CRM and other types of services, for example. In addition, you can easily add various newsfeeds and social media feeds to make your digital signage channel more appealing to your visitors. This way, your audience and your employees always stay up to date through social media updates, various schedules and other planning apps.
However, interactive digital signage is even more attractive and offers many possibilities for your customers, visitors and guests. With interactive digital signage, you put your audience in control, and they can decide for themselves what kind of information they want to see on the screen.
In order to make effective use of digital signage, your content needs to be balanced. Using the screen only as a sales channel will not be interesting and appealing to your target group. Showing the current events such as the weather or the news is a good way to grab the attention of your viewers. Different integrations, such as web pages, RSS and social media feeds are automatically updated. And, by setting different broadcast times and playlists, you can easily tune the content to your audience.
This way you create more valuable content for your audience and your digital signage will be more effective. Is your organization looking for a suitable digital signage solution? With Castit, you can communicate your message to your target audience in a simple and professional manner. Anything can be integrated, whether it's some information from a website, a social media feed, a work schedule, a meeting or a company performance record. CastIt is easy for anyone to use and connects your business with your audience. Register now or learn more at Castit.
Or are you looking for a sustainable digital signage solution? Sustainable Signage is our digital signage solution, suitable for static information! Provide visitors with various content such as signage, nameplates, room reservations, train times and menu information. For more information visit us at SustainableSignage.