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Cuts & Colours: Digital signage for a unique franchise

Digital Signage is the key to a unique franchise formula. How Cuts & Colours uses digital signage to improve its customer service and customer experience.

Digital Signage is the key to a unique franchise formula.

How Cuts & Colours uses digital signage to improve its customer service and customer experience.

Cuts & Colours

With more than 10 locations, Cuts & Colors has grown into a chain of hair salons in the South Holland region. The innovation barbershop offers customers a no-nonsense hair experience with or without an appointment. And for customers who do not want to wait, Cuts & Colors uses the smart online check-in service.

Cuts & Colours is not just an ordinary barbershop, they goes a step further, pushes the boundaries and set the bar high when it comes to customer service and customer satisfaction. Cuts & Colours makes a difference by making use of the available technology to remove the waiting times and uncertainty for their customers.

 

The challenge 

Cuts & Colours always tries to surpass themselves. This made them ask themselves the question: "How can we further increase the hair experience and customer satisfaction?" Cuts & Colours asked for our help and together we found the solution for a new unique concept.

 

The process

Together with Cuts & Colours, we searched for a suitable new concept where Digital Signage plays the leading role. Using our very own Castit platform, we were able to easily develop interactive digital signage and a custom application for our partner. This is the how the company differentiates from the rest of the companies in this line of business. This unique formula ensures that Cuts & Colours stays head and shoulders above the competition.

The application, which runs on top of a large touch screen, is located at the entrance of every Cuts & Colours hair salon. It immediately catches the attention of the customers, who use it regularly to quickly check-in for their next appointment.

 

A daring mix of design and brand new technology

In collaboration with the customer, we have coordinated the colours, typography and images. The sporty, flashy colours and visually appealing images are strongly supporting the brand's image. The touch application shows all available products and treatments that Cuts & Colours offers as well as the corresponding prices. The clear and user-friendly interface guides the customers step by step through the process and lets them choose the combination that suits them. Whether they are looking for a standard "wash & cut" or want to have a more adventurous treatment and opt for the "creative cut & style" together with "creative colour" treatment, everything can be booked.

Cuts & Colours wanted to remove the waiting times and uncertainty of the traditional appointment system, and interactive digital signage proved to be the best solution. We developed a check-in system that runs on the touchscreens. Using this touchscreen, their customers go through a selection process to find the best service for their needs.

While the customers go through the check-in procedure, they can select the appointment slot and learn more about the savings system with the complementary Cuts & Colours mobile app. In addition, they can also opt for a refreshing cup of coffee that makes the overall customer experience more enjoyable. When the check-in process is complete, the customer will receive a small printout with the chosen products and treatments, which they can then take to their hairdresser. This way, they can be sure that they are getting the right service. To make waiting more pleasant, customers can check out an always up-to-date ''lookbook'' on the large touchscreen display, where they can see which hairstyles are currently trending and suit them best.

In short, we have designed a new check-in system that is modern, innovative, eye-catching and above all efficient.

cuts and colours colors touchscreen digitale menukaart interface software
Cuts & Colours touchscreen system.

The result

Cuts & Colours is the perfect example of how Castit can be used as a unique franchise formula. Increasing this hair saloon visitor experience was a major success and has given Cuts & Colours a competitive advantage over their competitors.

 

Benefits:

  • Promote products and show promotions to customers
  • Content can be updated when new promotions go live, in line with the broader Cuts & Colours marketing strategy.
  • Soften waiting times and remove uncertainty for your customers
  • An effective way of time management with an innovative check-in system
  • A cost-effective digital signage solution and user-friendly software

 

Are you looking for a unique interactive narrowcasting solution?

At Future Forward you came to the right address! With over 20 years of experience, we are an extensive resource for digital signage solutions, ranging from hardware to software development. We deliver everything in one complete solution, which is tailored to closely match the needs of your business. Our services include, digital signage, concept and branding strategies, deployment and installation, monitoring and support. We bring together design, strategy and technology when it comes to digital signage.

Would you like to know more? Feel free to contact us to look at the possibilities together!

 

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Cuts & Colours: Digital signage for a unique franchise

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